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Astadia Announces New Division, AppFactor On-Demand Solutions, and Its First Two Products for Salesforce.com’s AppExchange

Initial AppExchange products address sales quoting and PayPal donation integration needs for salesforce.com customers

Southborough, MA and SAN FRANCISCO, salesforce.com Dreamforce Conference - October 9, 2006 – Astadia, Inc., an IT consultancy and leading salesforce.com services partner, today announced the creation of a new product division: AppFactor On-Demand Solutions (www.appfactor.com). This division is focused on creating applications for distribution on salesforce.com’s AppExchange directory that enable companies to manage more and more of their processes on demand with the Salesforce service. The AppFactor products are sold as on-demand subscriptions, providing easy online access to necessary functionality without IT infrastructure headaches.

In coordination with the introduction of the new division, AppFactor On-Demand Solutions is launching a public beta program for its first two products – AppFactor Quoting and AppFactor Payments for the AppExchange at the salesforce.com Dreamforce 2006 user and developer conference.

“The creation of our products division was a natural outgrowth of our consulting business,” says Jason Masciarelli, President of Astadia. “After working with hundreds of clients and completing Salesforce implementation engagements of all kinds, we have identified both specific and common needs in the marketplace. Some of these needs can be addressed by repeatable, productized solutions.”

“Our clients include small to mid-sized companies, divisions of large companies, and non-profit organizations,” says Andy Zimmerman, senior vice president of sales and marketing, Astadia. “The AppFactor products are geared toward this market and include repeatable, on-demand solutions that are functionally rich, easy to deploy, and cost-effective to procure.”

The AppFactor On-Demand Solutions division includes a team of engineering and customer service resources devoted to developing and supporting products that address the frequent needs of companies using Salesforce.

AppFactor Quoting
AppFactor Quoting for AppExchange is a wizard-like tool that allows Salesforce users to create professional looking quotes with consistency and accuracy. It is easy to use, has built-in product selection and discounting capabilities, and enables seamless creation of PDF quotes. The 3-step wizard is launched via a Web-link within a Salesforce Opportunity record. The AppFactor Quoting product is the result of Astadia’ years of experience building and implementing custom quoting solutions. For more information visit www.appfactor.com/quoting

“Astadia’ work is an example of excellence in development for AppExchange,” said Matt Holleran, vice president, AppExchange partners, salesforce.com. “Salesforce.com is pleased to have our long-time partner expand its business with the addition of an on-demand products division focused on the AppExchange.”

More than 375 applications are now available on the salesforce.com AppExchange, the world’s first on-demand directory and sharing service, found at http://www.salesforce.com/appexchange.

Apex is salesforce.com’s breakthrough new on-demand platform and programming language that is redefining what a multi-tenant on-demand application can be. Apex enables customers, developers and partners to build powerful new on-demand applications that go far beyond CRM, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease-of-use of salesforce.com’s industry-leading multi-tenant service. Customers can use Apex to modify the core features and functionality of their Salesforce deployments for their unique business needs and quickly and easily integrate new applications and components from partners and developers. Without any infrastructure investment, developers can now build and run a virtually unlimited array of applications with unprecedented power to innovate with the same creative freedom as salesforce.com’s own developers.

About AppFactor On-Demand Solutions
AppFactor On-Demand Solutions specializes in the research, development, delivery and support of high quality, on-demand solutions that utilize or extend the salesforce.com AppExchange platform. Learn more at www.appfactor.com.

About Astadia, Inc.
Astadia is a Gold-level partner of salesforce.com and leading provider of services for the on-demand world. We enable companies to maximize their investment in on-demand solutions by providing best-in-class implementation, development and outsourcing services and value-added solutions. Founded in 2000, Astadia is headquartered outside Boston, MA, and has offices in the United States, India and Singapore. Learn more at www.astadia.com or contact us at (508) 485-3330.

About salesforce.com
Salesforce.com is the market and technology leader in on-demand business services. The company’s Salesforce suite of on-demand applications enables customers to manage and share all of their sales, support, marketing and partner information on-demand. Apex, salesforce.com’s on-demand platform and programming language, enables customers, developers and partners to build powerful new on-demand applications, and for the first time, to write and run their own code hosted with the security, reliability, upgradeability and ease-of-use of salesforce.com’s industry-leading multi-tenant service. Customers can also take advantage of Successforce, salesforce.com’s world-class training, support, consulting and best practices offerings.

As of July 31, 2006, salesforce.com manages customer information for approximately 24,800 customers and approximately 501,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones Newswires, Nokia, Polycom and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.